“The Facebook” was started by Mark Zukerberg on Feb 4 2004 while he was a student at Harvard University. Initially it was a way for the Ivy League students to easily network and identify each other. In half a decade this pet project has grown to over 150 million members and an estimated value of $5billion.

What’s great about facebook is that unlike email, it creates a little online village of your friends - conversations are no longer singular, but circular, drawing everyone into the mix.

What’s also great in a deliciously shallow sense is that it lets you act as your own personal PR agency. Careful selection of status updates, images and daily actions mean that “Brand Fryatt” is far more interesting, funny and having much more fun than the actual me.

But that’s also why it sucks. I find myself poring over my mates’ albums of them teaching in Thailand, skiing in the Alps, partying in Shoreditch, and wonder where my life went wrong, why their friends look more fun than mine, and why I’m still up at 2am on a Wednesday.

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